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Assistant Professor of Digital Literacies

University of Wisconsin-Eau Claire

My research focuses on visual and digital literacies from a cultural rhetorics perspective. My dissertation traced early contact-era Latin American rhetoric and contemporary visual rhetoric, and hybrid composing through the lens of decolonial theory. Prior to pursuing my PhD, I earned my MA in English Pedagogy at Northern Michigan University, focusing on the application of multimodal pedagogy within first-year composition.

Ultimately, my research investigates the following questions:

  1. Who are writing technologies and electronic platforms designed for? How is that user identity constructed?
  2. What constitutes digital literacies and who do we think of when we envision the outcomes of such concepts?
  3. In what ways does 21st century digital literacy move beyond electronic platforms to invite the body or “digits” as literacy agents?
  4. What ideologies and values are communicated through platform, symbol, and interface design?
  5. In what ways does digital literacy perpetuate globalized communication practices that infringe on cultural values?
  6. What does ethical cross-cultural communication design look like?

Textbook Supplements

Johnson, Lucy A. Instructors Manual. Writer/Designer: A Guide to Making Multimodal Projects. 2nd Edition. Arola, Kristin L., Jenny Sheppard, and Cheryl E. Ball. Boston: Bedford/ St. Martin’s Press, 2017.

Refereed Articles/WebTexts

Johnson, Lucy A. “Contending with Multimodality as a (Material) Process.” The Journal of Multimodal Rhetorics. No. 2 (2018).

Johnson, Lucy A. and Kristin L. Arola. “Tracing the Turn: The Rise of Multimodal Composition in the U.S.” Res Rhetorica. No.1 (2016).


Johnson, Lucy A. Book Review of Cámara Retórica: Feminist Filmmaking Methodology for Rhetoric and Composition. Alexandra Hidalgo. Logan, UT: Computers and Composition Digital Press/Utah State UP, 2017. in Peitho: Journal of the Coalition of Feminist Scholars in the History of Rhetoric & Composition. 20.2 (2018).

Johnson, Lucy A. Book Review of Digital Rhetoric: Theory, Method, Practice. Doug Eyman. Ann Arbor, MI: University of Michigan Press, 2015. in Enculturation: A Journal of Rhetoric, Writing, and Culture. 23.1 (2016).


Johnson, Lucy A. “Human vs. Machine: Tracking Political Discourse Using Voyant.” Blog Carnival: Teaching Digital Rhetoric After the Election. Sweetland Digital Rhetoric Collaborative. 13 March 2017.


  • Topics in Rhetoric of Technology ENGL 513 (Digital Diversity)


  • Topics in Rhetoric of Technology ENGL 313 (Digital Diversity)
  • First Year Writing (hybrid, online, f2f)
  • Writing and Rhetorical Conventions  ENGL 301
  • Technical and Professional Writing ENGL 402
  • Digital Technology and Culture (DTC 101)
  • Multimedia Authoring (DTC 355)
  • Basic Writing ENGL 090
  • Learning and Literacy ENGL 101
  • Accelerated First-Year Writing WRIT 118

In Fall of 2018 I joined the University of Wisconsin-Eau Claire as an Assistant Professor of Digital Literacies.I earned my Ph.D. in English with a concentration in Rhetoric and Composition from Washington State University. I also hold a certificate in Digital Humanities and Culture from Washington State.

Recently I was promoted from Assistant Editor to Associate Editor for Kairos: A Journal of Rhetoric, Technology, and Pedagogy 

Outside of my professional interests, you’re most likely to find me outside on a hiking trail. Originating from the Upper Peninsula of Michigan, I crave the crisp air, cold water, and snowfall. When I’m not outside with my two dogs, I enjoy cooking, zombie thrillers, and yoga.